Development Process

The project began with an in-depth discovery phase where I aligned on Hicu’s vision for the website. The focus was on how best to represent their brand’s creative energy while ensuring the site would serve as a functional tool for talent management and client engagement.

Building the Experience

Working with the provided high-fidelity designs, the development process was centered on translating these visuals into a fully interactive experience. Framer was the tool of choice, allowing for the integration of dynamic video elements, fluid animations, and smooth transitions. One of the significant challenges was managing the creation of individual artist pages within a CMS framework. Since each artist page had its unique design requirements, dynamic content management became tricky in Framer.

Overcoming CMS Challenges

The solution involved carefully mapping out all the sections needed across different artist pages and creating a comprehensive wireframe that covered all reusable sections. Dynamic visibility conditions were implemented based on whether specific content was added to the CMS. To maintain consistency and flexibility, a specific order of sections was respected, allowing the creation of diverse artist page designs using a single CMS collection. This approach not only solved the immediate challenge but also empowered Hicu to easily create additional artist pages in the future using the provided sections and visibility conditions. The successful implementation of this system was met with praise from the client, who appreciated the seamless integration and flexibility it offered.